Marketing Toolkit

SOCIAL MEDIA POST GUIDANCE

  • Include an image of your project in action.

  • Portraits of patrons are also great, with a quote about how the project/their library is helping them meet their goals.

  • Tag @Georgialibs and @US_IMLS on posts.

  • Mention that your project was funded for pandemic relief and recovery.

ACKNOWLEDGE GRANT FUNDERS

  • As the grants are from GPLS with funding from IMLS, project activities need to reflect this. Wherever possible, please add this statement on materials and/or websites and use the appropriate logo. Here is the statement: "This project was assisted through a grant from Georgia Public Library Service with funding from the Institute of Museum and Library Services."

  • Find the IMLS logo and usage guidelines here.

  • Find the GPLS logo and branding guidelines here.

STORIES AND PROMOTIONAL MATERIALS

  • Please share how the ARPA Relief grant funds have benefited your patrons by submitting this form and an image. We want to hear your stories!

  • Don’t forget to upload your promotional materials to your grant progress reports! Quarterly progress reports will be emailed by GPLS to awardees one week before the report’s deadline.

TEMPLATE FOR LOCAL PRESS RELEASE

Georgia Public Library Service announces grant to [INSERT LIBRARY NAME] as part of American Rescue Plan Act Funding by the Institute of Museum and Library Services

DATE

LOCAL CONTACT


[YOUR LIBRARY’S PROJECT] was assisted through a grant from Georgia Public Library Service with funding from the Institute of Museum and Library Services

YOUR CITY—Georgia Public Library Service has been awarded $4,333,563 in American Rescue Plan Act (ARPA) funding by the Institute of Museum and Library Services (IMLS); $3,000,000 for direct grants to Georgia’s public libraries; $1,000,000.00 for digital inclusion projects, $1,000,000 for ebooks, and $1,000,000 for technology projects.


To achieve the ARPA purposes with respect to IMLS Grants to States, the grants to libraries were available to all 60 public library systems in Georgia. IMLS has established high priority spending priorities for Georgia’s public libraries to respond directly and immediately to the pandemic in the areas of technology and digital inclusion with a focus on education, health, and workforce development; rapid emergency relief so libraries can respond safely to the pandemic; and library services that meet the needs of the community.


[INSERT LIBRARY NAME] was awarded a grant in the amount of [INSERT GRANT AMOUNT] to support reopening efforts. At [INSERT LIBRARY NAME], the funds will go towards [INSERT LANGUAGE ON PROJECTED BUDGET EXPENDITURES].


“Despite tremendous challenges, Georgia’s public libraries have continued to serve their communities throughout the pandemic,” said State Librarian Julie Walker. “They have found creative ways to provide high-speed internet and access to library materials, services, technology, and programs. This new source of funding to safely refresh spaces and equipment, expand programming, enhance collections, and increase services enables us to grow library access for all. Investing in Georgia’s public libraries is directly investing in and supporting our communities.”


[MORE DETAILS ABOUT YOUR PROJECT.]


[INSERT QUOTE FROM DIRECTOR AND/OR BOARD MEMBER]

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About [INSERT LIBRARY NAME] [INSERT BOILERPLATE LANGUAGE]

Georgia Public Library Service (GPLS) empowers libraries to improve the lives of all Georgians by encouraging reading, literacy, and education through the continuing support and improvement of public libraries. GPLS is a unit of the Board of Regents of the University System of Georgia.